NOMAD

Stories you can step into.
Products you can take home.

Story pavilions & story machines — Switzerland

Alps/Lakes/Cities EN

Most brands put products on shelves.
We put them inside stories.

Concept · 1,840 m · 06:12

( The step inside )

A shelf shows what something is. A story shows where it comes from: the altitude, the hands, the season. NOMAD builds small, mobile places where that story can be seen, touched, tasted and carried home.

One signature dish.
Served at many tables.

01 — The story machine

The core. A machine that sells the story first.

A visitor answers a question on the large touchscreen inside a red pavilion: how many litres of milk for this cheese?

A curated vending machine with a 49-inch portrait touchscreen. The maker, the place, a question, a choice, a payment and a drop, all in under a minute.

02 — The pavilion

The wrapper. Built once, told everywhere.

A mirrored pavilion is lifted by a truck crane onto a snowy plateau beneath alpine peaks

A 10-foot container that arrives on a flatbed. It adds touch, smell and taste around the machine, then moves on to the next place.

03 — The story layer

The afterlife. The story continues after the door closes.

A collectible tag hangs from a hiker's backpack while a mirrored pavilion glows in the sunset behind

QR codes, collectibles and a monthly draw turn a purchase into a relationship. Behind it sits the data: sales, stock, CRM and a community the brand owns.

See the menu ( 03 ) © 26

( Touch it )

Sixty seconds
from curious
to customer.

This is the story machine's screen, running in your browser. Pick a story, answer the question and watch it drop. Payment here is simulated.

Screen49″ portrait, touch
PayCard & mobile, contactless
RangeUp to 60 products
Back officeStock, sales, content, remote

NOMAD · Station 01

Taste the
altitude.

Choose a story

● Live from the alp

Choose yours

Pay

Hold card or phone to the reader

Door B2

It's yours.

Scan to keep the story: this season on the alp, and a monthly draw for a day up there.

( The idea )

We called it NOMAD because a good story doesn't stay where it was born. It travels to a ridge above the valley, a lakeside festival or a watch fair in Geneva, and it should arrive there as itself.

A visitor touches the mirrored, pixelated façade of a pavilion at an evening event — or a mirrored façade
that holds the place.

A red camera pillar in front of a mirrored pavilion on a grassy summit at golden hour

Built once.
Told everywhere.

We build :

Story machines
Mobile pavilions
Touchscreen journeys
Product kits & collectibles
Community & data

Where architecture meets appetite,
and a story becomes a reason to return.

( One core, many sleeves )

The machine stays.
The sleeve changes.

Every NOMAD is recognisable: the same core, the same mirrored roof and the same way of telling. Around it, each client gets a sleeve in its own material, colour and voice. A cheesemaker, a watch house and a city each get their own room.

Pavilion variant with a signal-red lacquered interior — Signal red

Pavilion variant with carved oak panels — Carved oak

Pavilion variant with dark walnut walls — Dark walnut

Pavilion variant with sage green tiles — Sage tile

Every product
is a ticket.

A small, easy first purchase is the way into a bigger world. We design the ticket: what it costs, how it feels in the hand, what it hides and why you keep it.

A cheese wedge wrapped in silver foil — Tasting pack · CHF 2

A mirror-chrome raclette spoon — The spoon · half a message

An iridescent scent bottle — Scent · sample first

A brass token with an embossed mountain — Token · monthly draw

A chrome edelweiss balloon — Souvenir · keep it

Scenarios, not case studies.
Where a story could go next.

Summer pasture · 1,840 m

Taste the altitude where it happens.

Three hikers stop at a pavilion in a flowering alpine meadow

Lakeside festival · Night

A bar that knows where the wine grew.

People gather on red benches around a glowing pavilion by a lake at dusk

Ski station · Après

Après-ski, with provenance.

Skiers rest on red benches next to a mirrored pavilion on a snowy slope

Launch night · Fair

A launch that leaves on a truck.

Guests at a warm-lit evening event around a pavilion bar under string lights

Trail · Morning

The hike gets a destination.

Hikers chat outside a shingled pavilion on a green mountain pasture

every product is a ticket
every product is a ticket
every product is a ticket
ev3ry pr0duct · 1s · a · t1ck3t

We build places
where a product
becomes a story,
and a story becomes
a reason to return.

A hand touches a map of Switzerland on the pavilion touchscreen

A phone shows the story of the product, with the pavilion blurred in the background

A small kitchen.
Three stations.

NOMAD is run like a good restaurant. One person takes your order and knows the guests, an atelier writes the dish, and an engine room makes sure it works every single time.

Front of house

Rey BurriClients, partners & venues

Interior architecture, fashion production and worldwide luxury watch marketing. Rey brings the guests to the table and knows what they will order.

The atelier

Nicolas PaupeBrand & creative direction
Liza PaupeSpatial & experience design

Identity, the pavilion, machine graphics and the visitor journey, from first sketch to built sleeve.

The engine room

Daniel KunzTechnical architecture & story systems
Stefan BrauchliIntegration, software & operations

Hardware, payment-to-drop, the touchscreen, data and remote care. Product film and communication systems for watch houses since 2010.

The tasting 24 h

CHF 9,000

Your story, as a concept, in 24 hours.

Give us one day and your story. We come back with the idea, how it looks, where it stands, what people taste and take home. You also get a detailed offer for building it, served in three courses, each with its own price.

book a tasting

Fixed fee, excl. VAT

01 Appetizer The story machine Your story on a 49-inch touchscreen, in a machine wearing your own sleeve. Payment, stock and remote care included. Indoors, almost anywhere. Priced in your tasting
02 Entrée The pavilion The machine moves into a NOMAD pavilion. People step in, touch, smell and taste. For a season, a single event or for good. Priced in your tasting
03 Dessert On top Options you add as you like: a live camera from the source, scent and tasting modules, collectibles with hidden messages, community and monthly draw, a launch night, a seasonal story refresh. Pick & mix
∞ The full meal All three courses Appetizer, entrée and dessert. No one is stopping you. Bon appétit

( Questions we are asked )

Is NOMAD a vending machine company?

No. The machine is our signature dish because it is the part that scales: it sells around the clock, it counts, and it fits indoors almost anywhere. What we actually make is the story it sells, and the place, objects and community around it.

Do we need the pavilion?

Not to start. A story machine works on its own in a shop, a station or a lobby. The pavilion comes in when you want people to step inside, smell and taste before they buy, or when the story should travel to a festival, a fair or a mountain.

What happens on the touchscreen?

The maker, the place and the season, live where possible. Then a question that makes people curious, a choice and a contactless payment. Afterwards comes a QR code to keep the story going. Try it yourself above.

How fast can you go?

The concept and a priced offer take 24 hours. That's the tasting. A physical machine takes a season, because manufacturing, import and proper testing take the time they take. We would rather tell you that now than on opening day.

Who owns the customer data?

You do. People opt in by scanning, for purposes we agree with you upfront and in line with Swiss and EU data protection. Everything can be exported. It is your community, never our sales list.

Who is this for?

Producers with a product worth tasting, regions and cities that want to be visited, brands that want a room of their own, and sponsors who would rather tell a real story than add a logo to someone else's.

NOMAD

Most brands put products on shelves.We put them inside stories.

The system

The core. A machine that sells the story first.

The wrapper. Built once, told everywhere.

The afterlife. The story continues after the door closes.

Sixty secondsfrom curiousto customer.

Built once.Told everywhere.

The machine stays.The sleeve changes.

Every productis a ticket.

Places